Hello, bonjour, kumusta! I’m Mel, a Product & Brand Designer with 7+ years of experience at the intersection of brand strategy, UX design, and visual communications.

I’ve partnered with startups and agencies such as Briteweb, Dossier, Invoke, Creditspring, WPP, and DEPT. helping them define brand positioning, increase retention rates, and ship streamlined experiences. My work sits where brand meets product—aligning business goals, real user behaviour, and strategies for growth.

I’m particularly drawn to finance, entrepreneurship, creative culture, and strategic business innovation. Let’s build something meaningful together: hello@palapuz.design