Hey there! I'm Mel, a product and brand designer interested in mission-driven storytelling, business growth, creative culture, and designing for belonging.

That instinct comes from experience: I've built my own career and path across three countries, largely without a roadmap, so I know what it takes to bring clarity to complexity, for individuals and for teams.

I'm especially interested in helping teams and creatives make sense of complexity: clarifying strategy, shaping products around real user needs, and building brands people can trust. Some ambitious folks I've collaborated with previously include: Briteweb, Dossier, Invoke, Creditspring, WPP, and DEPT.

If you'd like to work together, please get in touch: hello@palapuz.design