Hey there! I’m Mel, a product designer and brand strategist interested in brand storytelling, business growth, creative culture, economic empowerment, and designing for belonging.

I’m especially interested in helping teams and creatives make sense of complexity: clarifying strategy, shaping products around real user needs, and building brands people can trust. Some ambitious folks I've collaborated with previously include: Briteweb, Dossier, Invoke, Creditspring, WPP, and DEPT.

If you'd like to work together, please get in touch: hello@palapuz.design