Melanie Palapuz

Senior Product Designer

Hey there 👋 I’m a product designer & brand strategist interested in all things brand storytelling, business growth, and designing for belonging. With 7+ years across brand, UX, and visual communications, I focus on building collaborative teams and strategies for mission-driven growth. 🌎 Global experience: Vancouver, Montréal, Toronto, and London (UK).

About

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Hey there! I’m Mel, a product designer & brand strategist with 7+ years of experience across various domains: creative branding agencies, fintech startups, and eCommerce tech companies to name a few.

Ultimately, I help businesses define their brand & mission to rally audiences, design for growth, and create a sense of belonging for both users and internal teams. Some ambitious folks I've collaborated with previously include: Briteweb, Dossier, Invoke, Creditspring, WPP, and DEPT.

If you're interested in collaborating, please get in touch: hello@palapuz.design

Services

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Brand Strategy, Mission-Driven Storytelling & Value Propositioning

User, Competitor, & Market Research

Data Analysis & User Insight Discovery

Product Management, Strategy & Roadmapping

UX/UI & Design Systems