Melanie Palapuz

AI Product & Brand Designer

Hey there 👋 I’m an AI product & brand designer interested in all things brand storytelling, UX growth, and designing for belonging. With 7+ years of experience across UX, product strategy, brand strategy, fintech, eCommerce, and digital agencies—I'm excited to build teams and strategies for long-term and mission-driven growth. 🌎 Global experience: Vancouver, Montréal, Toronto, and London (UK).

About

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Hey there! I’m Mel, a product and brand designer interested in mission-driven storytelling, business growth, creative culture, and designing for belonging.

I’m especially interested in helping teams and creatives make sense of complexity: clarifying strategy, shaping products around real user needs, and building brands people can trust. Some ambitious folks I've collaborated with previously include: Briteweb, Dossier, Invoke, Creditspring, WPP, and DEPT.

If you'd like to work together, please get in touch: hello@palapuz.design

What I Do

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Brand Strategy, Mission-Driven Storytelling & Value Positioning

AI Product Design & Strategy

User, Competitor, & Market Research

Data Analysis & User Insight Discovery

Product Management, Strategy & Roadmapping